Evaluation of the Development of MSMEs in Dumai City using Business Model Canvas

Variza Aditiya; Novelma Lastri; Dwi Hartutik; Andi Desy Musdiana; Suprasman

doi:10.55927/fjst.v5i8.140

Authors

Variza Aditiya Sekolah Tinggi Ilmu Administrasi Lancang Kuning
Novelma Lastri Sekolah Tinggi Ilmu Administrasi Lancang Kuning
Dwi Hartutik Sekolah Tinggi Ilmu Administrasi Lancang Kuning
Andi Desy Musdiana Sekolah Tinggi Ilmu Administrasi Lancang Kuning
Suprasman Sekolah Tinggi Ilmu Administrasi Lancang Kuning

DOI:

https://doi.org/10.55927/fjst.v5i8.140

Keywords:

Business Administration, Business Model Canvas, Business Development, Business Strategy, MSMEs.

Abstract

The development of MSMEs in Dumai City still faces limitations in business model mapping, market access, partnerships, and resource management, so it requires a structured evaluation. This study aims to evaluate the development of MSMEs through the nine elements of the Business Model Canvas and identify priority aspects of improvement. The study used a qualitative descriptive approach through interviews with 20 MSME actors who were selected purposively. Data is analyzed through data reduction, data presentation, conclusion drawn, and Business Model Canvas mapping. The results show that the value proposition and customer relationships are relatively strong, while marketing channels, key partnerships, and revenue streams are still weak. The research concludes that the Business Model Canvas is effective as an evaluation instrument and the basis for the preparation of adaptive and sustainable MSME development strategies

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